Club Marketing Plan

Although it is recognised that the promotions budget is relatively small, the promotional activities for the Club will include:

  • Database marketing.
  • Advertising via: The Kingborough Chronicle, Huon News, Mercury, radio (non paid ABC radio endorsement or community radio), direct mail, outdoor signage and indoor signage.
  • Stay in touch marketing: Newsletters, Sponsor letters, email.
  • Referral Marketing: Introduce a friend and sponsor campaigns.
  • Public relations: Press releases, presentations.
  • Sponsorship
  • Website

These promotional activities will support the product, price and distribution strategies established in this marketing plan.

To read the entire KBC Marketing Plan 2011- 12 click on the link.